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Sustainability: building a consistent routine

Starting to create a name for yourself in a field where you haven’t established any networking or social presence can be extremely intimidating. However, everyone starts somewhere, and to build a network and social presence, I have to establish a routine where I take the right steps to achieve my goal. Creating a routine takes a lot of preparation to execute and discipline to maintain, so through writing down ideas and trying them, I am slowly starting to see what works and what doesn’t. My routine involves posting daily on my TikTok and 2-3 times on my Instagram while reaching out to Facebook groups about gigs and SoundCloud exposure.

Posting as much as I do can be extremely exhausting since it’s a lot of content to always push out to the audience, but I have a way to avoid burnout from posting. I DJ twice a week on Tuesdays and Thursdays at my house, where I record a minimum of 5 videos, and this allows me to not stress on days when I need to post. So I created over 10 videos of content in 2 days, which is almost a week and a half, which allows me to have that free buffer from stressing out. When I choose what to post on my social media accounts, it is just based on what I think might do well that day.

Facebook groups can be very hit or miss based on how active that community is, so I take mental notes of when people are the most active and post in that group based on that time. In a lot of cases, people are most active on Facebook past 6pm due to people getting off work and winding down. Being consistent with all of this takes discipline because consistency builds a foundation of potential future success. Only doing this for a month, I realize that it takes time to be known, which is something I am more than fine with. I’m excited for this journey as I document everything, so feel free to follow my socials, where you can be updated.

Marcus Fredrickson's avatar

By Marcus Fredrickson

Hello, I’m Marcus Fredrickson.

I graduated from the University of Nevada, Reno in May 2024 with a degree in marketing and minor in supply chain management, completing my degree in 4 years. I’m currently pursuing an MBA with an emphasis on sports management at the University of Nevada, Reno.

I bring a unique overall mix of creativity, technical expertise, and business understanding. With experience in sales and HVAC, I’ve developed strong skills in customer relations, problem-solving, and hands on experience. Outside of that, I’m also a DJ, where I channel my creativity, adaptability, and ability to read a crowd, which are skills that can carry over into the professional environment. I’m always looking for opportunities where I can connect with people, grow my expertise, and bring value to both clients and teams.

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