At first glance, DJing and sports marketing might seem different since one thrives in the nightlife scene, while the other thrives in stadiums and arenas. But as I continue both my internship and DJing, the more I realize how similar they actually are. Both are about energy, emotion, and creating unforgettable moments. Whether it’s dropping the perfect mix to ignite an audience or helping aid a sporting event that gets fans on their feet. The goal is the same, which is to move people.
Working fan engagement at Nevada Athletics so far has shown me that sports marketing is really about the vibe. Every chant from the crowd, video board moment, and pregame song adds to the game atmosphere. It’s the same feeling I chase when I DJ, watching people feed off the energy and connect through a shared experience. Both worlds rely on reading the room, anticipating reactions, and building a rhythm that keeps people invested.
Energy is universal, so knowing how to control it is powerful. Whether you’re on a platform, behind a turntable, or helping run a sports event, your job is to make people feel something real. So I want you to think about the energy you bring to your craft. How can you use it to connect, inspire, and leave your crowd wanting more?
Picture is an AI generated image of music and sports sharing energy
My side of the booth 