Ready, set, mix: Establishing a online presence

In order to build a brand of something you truly enjoy, in this instance, it’s DJing for me, you have to create an online presence. An online presence in our digital era of technology is a necessity because people are starting to find only new things online. There are multiple ways of establishing an online presence that can help show content to new people, but it takes time. I plan on creating my online presence by creating a portfolio of what I mix for people on TikTok and Instagram, since millions of people are on those social platforms daily.

Choosing two platforms and focusing on how I can push content to new people while showing current people my capabilities has been a challenge that I have had to brainstorm for. Posting new content to an established audience is high-risk, high-reward on Instagram because if they think the new content is good, you already have support, but if they don’t, they will just potentially unfollow due to misalignment with what they originally followed you for. Instagram Reels are a great way to showcase to a new audience my DJing while showing my current followers my hobby. I plan to post twice a week on Instagram of new mixes I create to slowly build up videos that people can see on my Instagram of what I can do.

TikTok is a great way to get new people to be aware of your content since you can have so many different variations of marketing yourself. I plan to market myself on TikTok by posting daily mixes of any music, and I will be utilizing hashtags and mentioning people in the description. Mentioning the main creator of the song automatically sends my video to people who are aware of that creator’s song, which helps build a brand. Popular hashtags help with pushing videos to new people, so whenever I post, I make sure to use hashtags with the most views.

Doing this won’t be easy because it takes time to establish a brand that you want others to view you as. I always enjoy the journey while working towards reaching the destination, since that’s how I’ve always been wired as a person. Premaking several videos in one day is extremely helpful for posting, so I can work on other things in my life, which is key for this whole thing to balance what I have to do with what I enjoy. If you have an idea for a mix, I am always open to the challenge to make it sound good, so feel free to drop any songs in the comments or message me.