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The unsung side of sports: Why fan experience matters more than ever

Most fans only see the players, the scoreboard, and the highlights, but behind every great game is a team dedicated to crafting an experience. Working with Nevada Athletics in fan engagement has opened my eyes to just how much effort goes into making fans feel valued. From giveaways and music all the way to in-game entertainment and community outreach. It’s not just about winning; it’s about creating memories.

A strong fan experience can transform casual spectators into lifelong supporters. When people feel connected to a team, they are more likely to show up, share, and invest emotionally. It’s the same concept that drives live music: the more immersed someone feels in the moment, the deeper the connection becomes. Whether it’s the crowd singing along to a chorus or a fan section cheering after a team scores, the magic lies within shared emotion.

Sports are more than the scoreboard; they’re about people, passion, and belonging. The fan experience is what keeps the heart of sports alive. Next time you’re at a game, take a moment to appreciate the energy, creativity, and effort that go into making it happen behind the scenes. If you’re in the industry, I challenge you to keep making that experience unforgettable.

The picture is an AI image of fans cheering

Marcus Fredrickson's avatar

By Marcus Fredrickson

Hello, I’m Marcus Fredrickson.

I graduated from the University of Nevada, Reno in May 2024 with a degree in marketing and minor in supply chain management, completing my degree in 4 years. I’m currently pursuing an MBA with an emphasis on sports management at the University of Nevada, Reno.

I bring a unique overall mix of creativity, technical expertise, and business understanding. With experience in sales and HVAC, I’ve developed strong skills in customer relations, problem-solving, and hands on experience. Outside of that, I’m also a DJ, where I channel my creativity, adaptability, and ability to read a crowd, which are skills that can carry over into the professional environment. I’m always looking for opportunities where I can connect with people, grow my expertise, and bring value to both clients and teams.

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